Dr Dhananjay (Jay) Datar, chairman and managing director Al Adil Trading Co, UAE's leading name for Indian food stuff, reinforced his expansion commitment by opening their 31st outlet in the GCC. The newly opened outlet of Al Adil Trading is situated in the heart of Al Ras, Deira.
"We have set in place a very strategy oriented expansion plan and the opening of each outlet is a growing testimony to our belief in ourselves as well as the market. Our new outlet is well equipped to meet the growing demand of people for authentic high quality Indian food stuff. With full confidence I can state that when it comes to high quality Indian foodstuff the name that is in the front is Al Adil and I thank my customers for making Al Adil the number 1 brand in the region," he added.
"I have put in place a very detailed strategic expansion plan. The plan has been worked out based on various parameters. I also strongly believe that we Al Adil outlets should be within the easy reach of our customers. We believe in customer convenience and this determines the choice of our store locations. For customers convenience is good location and proximity to where they are living and this has been our focus while opening our retail stores across the UAE as well as other GCC countries. All our stores are easily accessible and provide a wide range of Indian foodstuff. Our products are noted for quality and over the years we have never had an instance of customer complaint on account of quality. For Indian expatriates as well as for expatriates from other parts of the globe, we have become the first choice when it comes to getting their preferred foodstuff including authentic masalas and spices," added Datar.
"Ever since we opened our first outlet in Bur Dubai to cater to the needs of Indian Housewife, in 1984, we have grown in a major way from our modest beginning. Today, thanks to the ever growing support base we have 31 branches and 2 spices and flour factories - a strong testimony to our hard work as well as identifying the needs of the customers and providing them with products that meet this need. With a very strong quality policy and stringent quality norms and there is no compromise towards that. Our quality control measure has helped us to win numerous awards and recognition from nationally and internationally acclaimed bodies," he observed.
Al Adil Trading also has the major brand Peacock. Under the Peacock brand umbrella they have all types of Spices, Pulses, Wheat, Atta, Rice and Indian Foodstuff items that are packed and sold in various packing sizes according to the customer requirement.