Dubbed VOD Dubai International Jewellery Show, the mega event, which takes place November 15-18 2017 at the Dubai World Trade Centre, has been created to link all corners of the global jewellery industry chain together- from international trade organisations and chambers of commerce, to wholesalers, manufacturers, traders, retailers and end consumers. The industry-wide show will optimise access for both trade and consumer visitors, as well as on-site business and sales potential for exhibitors. Spanning more than 200,000 square feet of indoor exhibition space, VOD Dubai International Jewellery Show will deliver an all-new approach in terms of layout, format and visitor experience, with more than 500 local, regional and international exhibitors launching brand new product lines, collections and jewellery innovations to a trade and consumer audience. To aid exhibitiors and isitors, VOD will be divided into four strategic districts: global brands, fine jewellery, gemstones and diamonds and packaging and technology. Each area has been designed to meet the demands of the constantly-evolving global jewellery market. “Dubai has been at the global crossroads of the international jewellery market for decades; our vision is for VOD Dubai International Jewellery Show to consolidate that position and truly establish the emirate as the world’s premier jewellery trading destination for wholesalers, traders, manufacturers and end consumers,” says Trixie LohMirmand, senior vice president, exhibitions and events management, DWTC. With worldwide jewellery production reaching 2,200 tonnes per annum, Dubai currently imports and re-exports around 325-350 tonnes – or 14 per cent – of the global total. This share could swell on-the-back of a globally-recognised jewellery event that drives increased trade to and through the emirate, believes Tawhid Abdullah, the chairman of Dubai Gold Jewellery Show, which comprises 700 trading members from across the UAE’s jewellery community. The regional market is flourishing and the UAE was the only jewellery-trading country that saw an average increase of five-to-eight per cent in the first five months of 2017, compared to the same period last year,” remarks Abdullah. “Dubai has managed to build its strong position thanks to a number of reasons: credibility, experience of the trade, free import and export duty, experience and potential of the wholesalers, overall pricing, government support, many things. Dubai doesn’t consume the 350 tonnes of jewellery that we see every year – 80-90 per cent is re-exported, it comes and goes. This is what Dubai is all about; it’s a service provider, a facilitator of goods, industry and trade. We manufacture, we import, we export, we assemble and we facilitate the meeting of countries and companies to do business. Dubai is where the world comes to trade.” VOD Dubai International Jewellery Show aims to increase the emirate’s jewellery trading potential via strategic partnerships with a raft of local and international trade organisations including DGJG, Dubai Multi Commodities Centre (DMCC) and India’s Gem Jewellery Export Promotion Council (GJEPC). In addition to aiding the consolidated show’s all-inclusive, trade-meets-consumer vision, the partnerships facilitate a collective platform for sharing client lists, industry knowledge and expertise in trading, training, international conferences and more. Organised by DV Global Link, the event is a joint-venture company between Dubai World Trade Centre (DWTC) and Italian Exhibition Group (IEG) and begins at 2pm-10pm from November 15, 16 and 18 2017, and 3pm-10pm on November 17 2017. Both retail and trade visitors can attend for free.