Thumbay Group launched a new partnership with Noon, which is an e-commerce site, to strengthen its e-commerce presence within UAE, Saudi Arabia, Egypt and other GCC countries.

The partnership will notice Thumbay Retail Division consisting of Thumbay Pharmacy, Nutri Plus Vita Store, Zo&Mo Opticals and Flower Shoppe, working closely with Noon on getting all the product range that consist of Premium Skincare, Baby Care, Eyewear, Medical Equipment and Nutrition products on the Noon marketplace, ensuring curated digital experience.

Thumbay has entered the digital marketspace via Noon - enabling its entire range of products including optical and nutrition portfolio to be available via an online platform.

VP Healthcare Division & Member of Thumbay Group Board, Akbar Moideen Thumbay, said, "We are stimulated about our partnership with Noon. Thumbay Retail Division has led the way in digital and this is a natural and an important change for us as we seek to reach e-commerce driven consumers."

"We want the digital expression of our brand to represent the very best in the brands and products we offer whether on our own platforms or through our partners, and Noon customers can now access the full range of our products."

As part of the endorsing relationships, Thumbay and Noon will also explore joint opportunities in marketing, know-how and best practices sharing in a bid to help grow online shopping in the region.