TVS Motor Company based In Chennai (India) enters into a new distribution partnership with Al Yousuf MC a subsidiary of Al Yousuf LLC, in the United Arab Emirates to expand its presence in the region.

As part of the association, the two-wheeler manufacturer has opened a 2700 sq.ft. Showroom along Sheikh Zayed road in Dubai and the outlet is the first-of-its-kind in the region for the brand. The 3S dealership will not only cater to sales but will also carry spares and feature a service facility, the company said in a statement.

Speaking on the occasion, “We are delighted to expand our presence in the UAE market with Al Yousuf MC.They have a rich experience in the region and share our ethos of keeping customers at the centre of our offerings. The marquee showroom inaugurated in Dubai will help us consolidate our presence in the region”. Said By R. Dilip Executive Vice President (International Business) TVS Motors Company.

He added further” The showroom, which demonstrates our commitment to the market, will host products across segments and fulfill the diverse requirements of customers. Its strategic location in the prominent automobile hub of Dubai and the solid service and spare support will help make a positive impact in the market.”

Chief Executive Officer Mr. Ahmad Al Yousuf Of Al Yousuf LLC Said “We, at Al Yousuf, will represent TVS Motor Company with great pride to cater to the demand of potential clients. The technology and quality prowess of TVS Motor combined together with our network facility will definitely create an impact in the UAE,”

TVS Motor will launch TVS Apache RR 310 in the super premium segment for the racing enthusiasts. It will also introduce the TVS Jupiter, TVS NTorq 125 and the TVS Wego scooters in the region.