Al Tayer Motors, the UAE’s official importer-dealer for Ford vehicles, launched the new Escort to customers at its Sheikh Zayed Road showroom in Dubai. the new Escort is tailored for customers looking for great value, sophisticated design, interior roominess and superior safety features in a small car.
“The new Ford Escort underlines our commitment to present UAE customers with a range of vehicles to meet all their transportation requirements,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors. “We are confident customers will enjoy the car’s unique blend of style, technology and safety features backed by our reliable and wide after-sales network across the country.”
“The team here was very impressed with the way the Escort conducted itself throughout the tests,” said Ziyad Dallalah, chief engineer, Ford MEA product development. “It coped with the kinds of temperatures we get here at the height of summer extremely well, cooling the cabin quickly and efficiently.”
The new Escort is a stylish and modern car featuring Ford’s Design DNA, blending comfort, performance and looks together in perfect ergonomic confluence. This delivers an exclusive image that considerably lifts the vehicle within the segment, with an overall harmony that expresses a successful lifestyle.
its high-strength boron steel chassis and comprehensive range of safety features including an advanced six-airbag restraint system, the new Ford Escort has garnered a full five-star safety rating in its crash test assessment program.
The High Intensity Discharge (HID) headlamp design offers exceptional lighting performance, and includes a C-shaped LED Daytime Running Light (DRL) balanced against a chrome outer bezel. At the rear, the signature LED tail lamp design extends into the deck lid, giving the car a sense of absolute refinement.
The car’s front end boasts a well-balanced and sculptural look, with an emphasis on horizontal elements. The five-bar upper grille sits proudly between the headlamps, extending outboard to merge into the fenders, harmonizing with the full width lower grille.
The Escort offers massive value, with division leading levels of refinement and equipment as standard. Three trim levels are available at launch - Ambiente, Trend and the range topping Titanium, with its higher specifications and leather trimmed interior. Customers have a choice of seven exterior colours.