Recycle 50 plastic bottles, get Nol card with Dh25 balance in Dubai.

The initiative, a recycling machine, is a pilot project and comes as part of the company's move towards the creation of a circular economy and efforts to minimise its footprint on the environment, in line with its sustainability strategy.

The retail conglomerate is gifting 500 lucky UAE residents a Nol card with Dh25 credit at the Mall of the Emirates, if they recycle 50 plastic bottles.

Chief Sustainability Officer, Majid Al Futtaim, Ibrahim Al-Zu'bi, said "the pilot was launched in MAF's partnership with Roads and Transport Authority (RTA), and was inaugurated Dr Thani bin Ahmed Al Zeyoudi, Minister for Climate Change and Environment, on November 5."

The first 500 customers who come forward with 50 plastic bottles will be gifted the Nol cards.

Zu'bi further explained, "based on the success of the pilot, the programme will eventually be linked to MAF's loyalty programme, Share, where customers will get points for recycling efforts."