Apollo Tyres Limited, is now entering Saudi Arabia through a tie-up with Al-Jomaih Tyres Company Limited. The company is considering at the large and growing truck-bus radial and passenger car tyre market, targeting to capture a good-sized market share, in each of the segments, in the next couple of years.

Shubhro Ghosh, group head ASEAN, Middle East & Africa of Apollo Tyres stated, ``The entry into the Kingdom of Saudi Arabia is the result of a long-term product planning and development curriculum. We are now ready with products suitable to cater to the Saudi market, which is the major and important replacement tyre market in the Middle East region,”

Mr. Ghosh added, “Saudi Arabia has a market potential of nearly 22 million tyres and we have established a very violent target for ourselves, of selling about 800,000 tyres every year, including both passenger vehicle tyres and commercial vehicle, within the next 5 years”.

Remarking on the partnership with Apollo Tyres, Sheikh Abdullah Al-Jomaih, CEO, Al-Jomaih Tyres, said, “ We have observed that the premium tier 2 market in Saudi has been escalating at a fast pace and Apollo Tyres meets the need of local customers who are on the lookout for quality products at modest prices.”