Samaco, Saudi Arabia's premier auto dealer for Audi, Bentley, Bugatti, Lamborghini, Porsche, and Volkswagen, has partnered with Amazon Web Services (AWS) and ThingLogix Solutions to introduce a Customer Experience innovation.

“Artificial Intelligence (AI) technologies becoming imperative for businesses to maintain a competitive edge. It is claimed that, by 2035, AI will have the power to increase productivity by 40% or more,” said Abdulla Attas, Samaco GM of IT, Business & Digital Transformation.

Businesses are greatly relying on AI for automating business functions across customer service, sales, and marketing verticals. According to Accenture reports, “50% of consumers no longer care if they are dealing with humans or AI-enabled assistants”. It allows businesses to provide better prompt assistance at various touchpoints of the customer journey.

Samaco can achieve the highest consumer expectation by implementing chatbots for customer care, namely, 24x7 help. Customer satisfaction rises when they are engaged in real time. As a result, a customer support chatbot provides a better experience.

For various reasons, Samaco chose AI chatbots as an integral aspect of customer care, the most important of which is time savings. Because chatbots can swiftly answer simple questions, the services and support teams will have more time to focus on more complicated issues, improving organisational performance and productivity while also increasing customer satisfaction and pleasure.

Bots will assist Samaco in reducing operational expenses and improving response times, which will improve customer service.

AWS provides a comprehensive set of machine-learning services and infrastructure, placing machine learning in the hands of every developer, data scientist, and experienced practitioner. Named a leader in Gartner's Cloud AI Developer services' Magic Quadrant, AWS is helping tens of thousands of customers accelerate their machine learning journey with the help of AWS partner ThingLogix in this domain.