The Arabian peninsula's metropolis of Dubai, known as the "city of superlatives," never ceases to amaze visitors. It offers unparalleled experiences to anyone who visit it as a tourist attraction and a global trade centre. In addition to the tourist sights, including the renovated old city and the magnificent old Ruler’s Palace, this city on the Persian Gulf boasts exclusive shopping malls and luxury hotels.

The Sara Group's main showroom, which is one of the shopping attractions, was recently transformed by Ansorg lighting experts into a new, glamorously lighted retail atmosphere. It features opulent bathroom furnishings, high-end tiles, first-class hospitality, and kitchen equipment in an exclusive setting and lighting scheme that emphasises the items' luxury.

The Ansorg experts used their experience in this project to create the overall lighting idea, arrange the tradesmen's cooperation and support, and professionally handle the luminaires' final alignment. The building’s unusual architecture presented a special challenge, and it was necessary to use especially powerful track-mounted spotlights to illuminate the seven-meters-high and 650 square metres showroom. Reflectors with various beam angles were deployed to create the basic light mood, interspersed with specifically positioned highlights. Guests enter the foyer through two doors in the cylinder-like glass structure, which has curated displays in a circular shape. Ansorg's lighting designers created a consistent lighting tone in the reception area and throughout the sales floor.

However the 270° window front required significantly more powerful illumination to maximise the flagship store’s visibility on Dubai’s main thoroughfare, Sheikh Zayed Road.

Together with decorative suspended luminaires, the cone-shaped translucent stretched ceiling element positioned above the Customer Experience Centre at the centre of the glass roundel offers a lounge-like ambience for customer consultations. All showroom luminaires are connected to a Bluetooth system that can be used to create individually coordinated lighting scenarios and contrasts in each of the showroom areas. The Sara Group opted for natural and realistic colour rendering in highlight areas to emphasise the exclusivity of the tiles and the opulent shine of the fittings.

The suspended plaster ceilings at heights of 5.5 and 6.5 metres, which individually serve as a unique point of sale for kitchen and bathroom items, are also part of the showroom design. The recessed luminaires, which rotate 360° and swivel up to 30°, are precision aligned to perform two functions: to create a welcoming atmosphere and to accentuate specific product groups. In some of the other separate, private room-like areas, selected bathroom interior design concepts are showcased to showroom visitors, highlighted in various light scenarios to provide a very personal shopping oasis experience.