Investera, a business intelligence and investment organization located in the UAE, has begun operations in Kenya, where it will advise international investors looking to invest locally and connect local businesses to global possibilities.
The platform, which aims to provide a one-stop network for corporations, high-net-worth people, philanthropists, young and established entrepreneurs, industrialists, and regulators throughout all 55 African nations, claims to have 3,000 investors, start-ups, and SMEs registered.
Investera Plus Africa stated that it chose Kenya, the largest economy in East Africa, as the preferred location for its activities due to the country's strategic importance as a vital regional economic gateway.
The UAE business was formed through a collaboration agreement with its local counterparts, Investera Plus Africa.
According to the company, it would give investors, firms, and entrepreneurs with market research, due diligence, investment counseling, and financial intelligence services.
Raising start-up financing and gaining market access are two of the most difficult hurdles that aspiring Kenyan entrepreneurs encounter, with banks requesting collateral that most of them lack, according to a previous research.
“In this digital era when options are endless and may be daunting, Investera Plus Africa users can easily design and manage their own unique platform for their individual requirements,” stated Tito Mutai, CEO of Investera Plus Africa.
Officials speaking at the event praised the platform, saying it will be a vital link between Kenyan start-ups and international finance.
Raila Odinga, former Prime Minister of Kenya and African Union High Representative for Infrastructure Development in Africa, has urged for legislation to safeguard indigenous start-ups. “It is an excellent platform. Even with these connections, we must preserve our young people's innovation,” he added.
According to businessman Jimi Wanjigi, the website is a critical doorway for cash-strapped SMEs.
The platform was supported by state authorities at the event, including ICT Principal Secretary Jerome Ochieng and Industrialisation CAS David Osiany.