With the launch of its first showroom in Dubai, Dongfeng Motor Corporation, one of China's most inventive automakers, has formally joined the UAE market. Dongfeng unveiled four flagship vehicles in collaboration with M.A.H.Y. Khoory: the AX7 and MAGE SUVs, as well as the SHINE and SHINE MAX sedans. This launch demonstrates Dongfeng's dedication to quality, performance, and cutting-edge automotive technology and marks the company's aggressive regional expansion.
The growing presence of Chinese automotive brands in the UAE market is highlighted by the event, which was inaugurated by Mr. Salahuddin Sharafi, Chairman of M.A.H.Y. Khoory, and attended by Mr. Shabbir Haideri, Group CEO, and led by Mr. Saj Jabbar, General Manager of M.A.H.Y. Khoory Automotive Division, along with senior officials from the group. Given that UAE buyers are becoming more interested in cars with cutting-edge technology and affordable prices, Dongfeng's arrival represents a trend toward Chinese automakers becoming more popular in the area.
Four variants were introduced during the introduction to accommodate a range of customer demands. The SHINE is a stylish, technologically sophisticated sedan with top-notch comfort and cutting-edge safety features that make it perfect for city driving. The SHINE MAX is a high-end sedan designed for professionals that blends sophistication and performance. The MAGE SUV offers cosmopolitan drivers strong skills and an exciting driving experience, while the AX7 is a versatile SUV designed for the UAE's diverse terrain.
"Dongfeng's debut in the United Arab Emirates signifies a turning point in the region's automotive industry and a major milestone for both brands. These models are made to provide today's discriminating customers with state-of-the-art technology, outstanding performance, and unrivaled value. The general manager of M.A.H.Y. Khoory Automotive Division, Mr. Saj Jabbar, stated, "We are ready to change the automotive industry together.
With this collaboration, M.A.H.Y. Khoory also makes a comeback to the automotive industry, utilizing its extensive knowledge of the regional market. M.A.H.Y. Khoory, the only distributor of Dongfeng in the United Arab Emirates, is dedicated to providing top-notch automotive solutions to satisfy changing consumer demands.
"Our partnership with Dongfeng demonstrates our dedication to providing cutting-edge automotive solutions catered to the UAE's heterogeneous market. We're excited about the possibilities this collaboration will present," Mr. Jabbar continued.
With more than 60 million vehicles sold worldwide, Dongfeng is renowned for its proficiency in creating cutting-edge, high-performance automobiles. Dongfeng has a unique opportunity to demonstrate its technological leadership and dedication to quality in the UAE market, and it has plans to expand further in the future to satisfy the changing needs of the area.