The Geely Middle East Parts Distribution Centre has begun operations in the JAFZA ONE Convention Centre in Dubai, marking a significant enhancement to Geely Automobile's foreign service system structure and a major milestone in Geely's localization process.

Geely Middle East Parts Distribution Centre, with "efficiency, agility, and intelligence" at its heart, implements "customer-centered" service with practical actions, the blessing of digital technology, and diverse innovations to support the enhancement of terminal service quality. The parts distribution centre is helping Geely's colleagues in the Middle East's localised logistics network. The service may reach 35 nations, including the Middle East, Africa, and Europe as a whole.

The first regional dealer service conference was also hosted by Geely Middle East in order to fully communicate Geely's new service philosophy. At the conference, Geely Middle East Company's service director, Xu Jiangnan, made the following comment: "In the globalised competitive landscape, it is vitally crucial to stick to the 'customer-centric' and provide exceptional client experiences. The opening and running of the Middle East spare parts centre marks the beginning of a "new (heart)."

The service team of Geely Middle East will collaborate with dealers in the future with an emphasis on enhancing customer satisfaction so that customers may take advantage of more comfortable, qualified, effective, and compassionate services.The use of digital and intelligent technology enhances the process of supplying components, responding quickly, and operating parts. In order to increase its options for further developing its localised logistics network in the Middle East, Geely teams up with regional partners.

User-centered service is a philosophy that Geely Auto has always followed. Geely has continuously enhanced its service capabilities, developed new service experiences, delivered brand value, increased user loyalty, integrated more service resources, and efficiently improved key service points based on an accurate understanding of the market and gaining insight into the needs of users and dealers. This has helped to ensure superior user experiences for users in the Middle East and around the world.