The multinational consumer electronics and home appliance company Hisense has reaffirmed its commitment to the Middle East and Africa (MEA) region, emphasizing its potential for future expansion. The strategic investments and growth plans that Hisense Group Chairman Jia Shaoqian unveiled during his most recent visit to Dubai, United Arab Emirates, are proof of this dedication.

"Hisense is dedicated to improving the lives of its customers by providing cutting-edge technology and high-tech innovation to homes across the Middle East and Africa. Our expansion in this area is evidence of our dedication, and we can't wait to build on this accomplishment going forward," Hisense Group Chairman Jia Shaoqian stated.

He went on, "Hisense is currently going through a crucial growth stage in its existence, and we're going to soon emerge as a major player on the international scene." We are growing our fundamental business foundations—such as investing in technology innovation, R&D facilities, worldwide production base expansion, global brand-building sponsorship programs, improving our service network, and increasing supply chain and logistics efficiencies—in order to hasten this process."

In the Middle East and Africa (MEA) area, Hisense has grown at an extraordinary rate. Since 2019, business revenue has doubled, and brand equity has increased by more than 120%.

Hisense has been manufacturing high-quality products, first-rate after-sales services, and long warranties for more than 50 years. The company is at the forefront of developing cutting-edge technologies, including AI chips, TV SoC chips, 8K ultra high-definition display chips, and Laser TVs. It also pioneered ULED local dimming backlight control and chip technology. In addition to consumer electronics, Hisense is a leader in B2B markets including optical modules, medical technologies, and intelligent transportation.

With 34 industrial parks, 26 R&D centres and 66 overseas companies, Hisense continues to lead the industry with a diverse range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution, to meet the evolving needs of consumers in the market.