The Middle East is one of most profitable markets for Bentley Motors. The British luxury car manufacturer reported a seven per cent increase in its sales in the region last year, and dealers in UAE and Saudi Arabia are among the top three Bentley dealers in the world.

Bentley has also made Dubai the new abode for its headquarters, for operations in Asia Pacific, Africa and Middle East.

The Bentley Mulsanne is already a highly coveted car in the Middle East. Bentley launched a limited edition Bentley Muslanne called the “Muslanne Majestic” for its Middle East customers in 2014. A year before that, the car manufacturer commenced sales of a special edition Muslanne, called the “Mulsanne Shaheen”- influenced by the “Shaheen eagle, a bird of prey found in the Middle Eastern region”. Again the car was targeted at Bentley’s Arab following.

Now, the premium car company has introduced Mulsanne Speed in UAE- a performance variant of the standard Muslanne.