Huawei launched its premium smartphone 'Mate S' and the much anticipated 'Huawei Watch' for the Middle East region in Dubai at an event late Wednesday.
The evening soiree included an entertaining programme of special performances with the dramatic, high-tech shows and presentations for the night reflected the products launched as they combined innovation, art and style.
Last month, both the devices were unveiled at a global launch in Berlin before the technology show IFA. The Huawei Mate S and the Huawei Watch are now available across select retail outlets across the region.
Commenting on the Huawei Mate S and W1 Watch, Sandeep Saihgal, Middle East Vice president of Huawei Consumer Business Group said, "The Middle East is a very strategic market for our business. In designing the Huawei Mate S, we wanted to develop a smartphone that offers a personalised experience with the power of touch; we once again took a revolutionary approach and reimagined how people interact with their devices, adding innovative features that enhance ease of use, functionality and creativity."
Adding to the currently launched standard Mate S version, the company will be launching soon the force touch version of this device, which will add more innovative dimensions to the user's interaction with the device whilst enhancing their experience.
"With the launch of the Huawei Watch, we have created a bespoke timepiece that expresses consumers varied preferences in technology, fashion and lifestyles, whilst maintaining technological innovation," Saighal explained.
Revolutionary pressure control
The Huawei Mate S' touch screen control technology offers an unconventional design that strikes a balance between the phone's brilliant capabilities and its stunning visual appearance. Touch is a core of the Huawei Mate S, creating a new experience for users that enhances their interaction with the device. When viewing photos, they can be quickly previewed and enlarged by pressing the screen with one finger, streamlining the operations of a traditional phone.
Earlier this month at IFA technology show in Berlin, Huawei revealed the new pressure-sensitive technology which can be used to weigh small objects. Huawei cleverly did this by placing an orange on the screen, with the Mate S revealing its weight of 280g.
The phone is equipped with Fingerprint 2.0, an upgraded version of the advanced chip level security and one-key unlock technology in the Huawei Mate 7. Fingerprint 2.0 improves recognition speeds by 100 per cent, with more accurate self-learning functions. It can also be used to control the notification bar, double-click to erase unread notifications, slide to preview pictures, and hold and take phone calls. All of these options improve the one hand operation of the phone. Fingerprint 2.0 and Knuckle Control 2.0 - first introduced in the Huawei P8 - simplifies how users switch between app operations and take screenshots.
Building on the revolutionary Huawei Mate 7 smartphone, the Huawei Mate S features a 2.5D floating screen that is 5.5 inches long and 7.2 millimeters thick, with side edges that are just 2.65 millimeters.
The arched back cover fits perfectly into the palm of a hand, while its curved surface features solid pressure and weight, making the phone less likely to be dropped. With the texture of the AMOLED screen, Huawei Mate S presents a perfect curve.
The curved back cover of the Huawei Mate S features a laminated ladder battery and a staggered height printer circuit board layout design. It also uses a nanometer shooting technique to seamlessly connect the phone's antenna and metal, resulting in a smooth feel. Additional cutting-edge technology, including diamond cutting, CNC carving, nanotechnology and a sapphire camera are part of the phone's seamless metal body.
Camera for beginners and professionals
The Huawei Mate S is equipped with a camera that considers users' needs in everyday life: a professional camera and settings that incorporate contrast, texture, and distinctive tonality. The 13 mega pixel rear camera features a RGBW sensor, optical image stabilizer, Dual color-temp LED flash lights, and independent image signal processor camera units, which combine to capture higher quality pictures faster.
Huawei Watch
Huawei continues to break new ground in the wearables space by unveiling today the Huawei Watch, powered by Android WearT and IOS. The fully circular watch features a 1.4-inch touch-sensitive AMOLED display, scratch-proof sapphire crystal lens, cold-forged stainless steel frame, and comes with a built-in heart rate monitor and 6-Axis motion sensors.